Gents, what are, in your opinion's, must reads for every coach and even athlete? This is in terms of running (sprints, MD, LD), all technical events, nutrition, psychology, strength and conditioning and recovery.

I'll start with:
Better Training for Distance Runners 2nd Ed. by Dave Martin and Peter Coe

The Lore of Running by Tim Noakes

Essentials of Strength Training and Conditioning 3rd Ed. by Thomas R Baechle and Roger W Earle

Strength Training Anatomy 2nd Ed. by Frederic Delavier

Magazines: R4YL, New Studies in Athletics (IAAF), Modern Coach

Internet: The Canova files make for interesting reading.

What else?

The website speed endurance.com has some very good tips

A couple of books I recommend:

PHYSIOLOGY:

McArdle, Katch & Katch - Exercise Physiology: Energy, nutrition & human performance.

RUNNING:

Bosch & Klomp - Running: Biomechanics and Exercise Physiology Applied in Practice.

Theory is important, however the most important thing is the teaching and application of this theory in the most appropriate and individual direction.

I agree 100% but you need a theory to apply it.

I like how you mention individual direction. Personally I feel that the best size squad for a coach to have is maybe 8-12 athletes so that each has individual attention and finely tuned programs, while not being smothered with attention.

I forgot to add in my original post that the studies done by Michael Pollock a while back were a great read. I must get them back off my own coach.

Flow would you chip in with some reading on East German/Soviet Periodisation, and anything yourself or Efim found particularly useful?

http://www.britishmilersclub.com/bmcnews/news80.asp

Spring 1988 will give you a very good outline of how the eastern block women trained.